Governor Kathy Hochul Announces #VaxtoSchool Campaign to Drive COVID-19 Vaccination Rates
New Website at ny.gov/vaxtoschool for Parents and Guardians with Ready-Made Resources for Schools and Localities Hosting #VaxtoSchool Events Dedicated Instagram Channel, @Vaccinateny, to Provide Vaccine Education for School-Aged New Yorkers and Families #VaxtoSchool Pop-Up Sites to Open in Areas with Low COVID-19 Vaccination Rates Among 12 to 17-Year-Olds and #VaxtoSchool Buses to Provide Mobile Vaccinations SUNY and CUNY Announce the Integration of the State's Excelsior Pass for Back-To-Campus, Proof of Vaccine Efforts Governor Kathy Hochul today announced the launch of the multi-faceted statewide #VaxtoSchool campaign to support increasing COVID-19 vaccination rates among school-aged New Yorkers, furthering the administration's commitment to making the health and well-being of students, teachers and families a top priority.
As part of this campaign, the Governor announced a new, dedicated website at ny.gov/vaxtoschool with critical resources and materials for parents and guardians of school-aged New Yorkers and school communities. The new site includes information, and an FAQ for parents and guardians, as well as a multitude of ready-made signage for school leaders to support #VaxtoSchool education and operations in their local communities on the ground.
Additionally, the State has launched a new Instagram channel, @VaccinateNY, to educate school-aged New Yorkers and their families about the COVID-19 vaccine directly. The new social media page will provide approachable, interactive content through easy-to-understand vaccine information, prospective content partnerships, #VaxtoSchool social media design contests, and quick video explainers, ensuring that no stone is left unturned in our effort to provide all New Yorkers with the facts about the COVID-19 vaccine. DOH will also amplify these digital education efforts across all of their channels including Facebook, Instagram and Twitter.
"We've dedicated enormous state resources to getting New Yorkers of all eligible age groups vaccinated, but initially the state focused on the most vulnerable citizens, and now we need to focus on our youth," Governor Hochul said. "New York's young people are less likely to get seriously ill from COVID-19 but they can still spread the virus, and we need them to take it seriously. The new, innovative #VaxtoSchool social media campaign will help us get the word out to New York's young people about the vital importance of getting vaccinated to keep friends, families and communities safe."
As part of this effort, the Governor also announced that new #VaxtoSchool pop-up COVID-19 vaccination sites will be open in areas where zip code data shows the vaccination rate for 12 to 17-year-olds is lower than the statewide average. A community-based medical professional will be available at each site to answer any questions parents and guardians of school-aged New Yorkers may have. Alongside the new sites, #VaxtoSchool buses—mobile vaccination efforts—are being launched in convenient, school-centric areas statewide, such as public recreational spaces like basketball courts and parks. This will help to make the vaccine available and accessible to school-aged New Yorkers and their families. We've dedicated enormous state resources to getting New Yorkers of all eligible age groups vaccinated, but initially the state focused on the most vulnerable citizens, and now we need to focus on our youth.- Governor Kathy Hochul
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